3/24/2024 0 Comments Gestalts principle of similarityOrganization is the process by which we mentally arrange the information we’ve just attended to in order to make sense of it we turn it into meaningful and digestible patterns. Sci-fi movies and tea get me excited.The Gestalt laws of grouping are a set of principles in psychology that explain how humans naturally perceive stimuli as organized patterns and objects.Īfter the brain has decided which of the millions of stimuli it will attend to, it needs to organize the information that it has taken in. Im Saif, a UX & Product designer interested in human computer interaction, psychology and design. Hey there human, I'm glad you checked my blog. *All the image credits to the respective websites What do you think? Did I miss anything? Does you product design follow these basic principles? Check these examples grade it yourself. This is my small attempt to give you a bit of context on how some design principles are so well embedded into these websites that make them so addictive and successful. Therefore, the Gestalt laws can be used to both increase the apparent relationship between items and distinguish them from one another. Conversely, if we do not want them to be seen as grouped we can decrease similarity, proximity and symmetry. For example, when we want items to be seen as grouped we can increase their similarity, proximity, and symmetry. However, each Gestalt law presents us with a two-sided rule. The Gestalt laws are typically considered in terms of how they help us group visual elements, rather than how they enable us to distinguish elements from one another. The symmetry is broken to highlight something subtly. The design disturbs the symmetrical order to show "Introducing Airbnb Plus" as an element that grabs attention as opposed to the options above, this makes it distinguished between the items. In the image above we see how the Law of Symmetry is used to distinguish between different groups. How Airbnb breaks these Gestalt Laws for Distinguishing: This time I’m using Airbnb to show how these laws are broken to guide the user. So, if a previous amazon example showed you how Law of similarity is helping form a group, We’ll learn how the same law is broken to guide the user in some situations. This will be exactly the opposite of what we learnt above. The beauty of Gestalt Laws of grouping are that they can be broken in situations where needed to guide the user. In the image above The phone is not completely visible as well as the man wearing a shirt, however we tend to determine the object even though the phone and the man with shirt are not completely visible. In addition, this law identifies how we are biased to perceive interlinking or bisecting visual elements as continuous forms in a particular direction. The law of continuity is a Gestalt principle of perceptual organization which identifies the human ability to determine object constancy when the whole object is not completely visible. I will be using images from Amazon to show the places where these principles are applied to form groups and Airbnb to show how the same principles are used to distinguish. If you are starting out in User Experience or product design, identifying these examples can get you ahead of the curve as many so called "designers" aren’t aware of them.įor most of the Gestalt laws there are two sides one is to abide by the law to give the impression of grouping, while the opposing side involves flouting/breaking the law to separate or distinguish one or more elements from all others. I won't go into explaining every principle out there with literature, there's a lot out there already, instead I'll show and tell what they are and where they are applied. Does you product design follow these basic principles? Check these examples from Amazon and Airbnb and grade it yourself. How do these designers get there?The basics start from using psychological principles called “Gestalt Principles in the designs, these are some very basics yet so clever that if you fail to follow them in your product design, your product will be frustrating to use. How many times have you lost track of time while using Amazon or Airbnb, what is so special about these kind of websites which are pleasurable to use, why do we keep coming back to these type of website or applications? The answer lies in the effort the design teams put in to make sure there is impeccable user experience.
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